MP2 has recently announced the commencement of a charging plan solely with electric vehicle owners in mind. The plan is a first in the industry. It will offer free rates to those who charge their electric vehicles during designated, low-cost times, with an increased emphasis on the customization of charging schedules for customers.
As is typical for electric providers, rates vary according to the hour that electricity is used. Peak hours equal peak prices. And because of this facet of the industry, the idea from MP2 is a logical action for the Shell Energy North America subsidiary to take.
Thinking Outside The Box
Incentivizing the use of electric vehicles is actually a pretty important and intelligent move for MP2 to make. It bolsters Shell’s market, it publicly demonstrates a focus on reducing carbon emissions through electric vehicle usage, and the price won’t be as steep due to a utilization of low-cost times for vehicle charge.
But will this incentive translate to even more prospective customers in their retail market? That’s a hard question to answer at this stage, but because the plan is so customizable, they might have a winning formula in its design.
Catering To EV Owners’ Green Side
In addition, the new plan will utilize all renewable energy, the prices are already competitive in the market-so there isn’t a wide discrepancy in MP2’s standard pricing plans–and really, with electric companies specifically looking out for the minority who own electric vehicles, a bit of solidarity is achieved with the move.
Because of the customizable characteristics of the plan, MP2’s retails customers (who own an electric vehicle) in Texas, Illinois, Ohio, Pennsylvania, New Jersey, and Virginia will be hard pressed to find a more flexible plan. And because MP2 and Shell Energy North America work closely with solar and other forms of alternative energy, the creation of energy, and as they state, “everything in between,” their inclusive reach has only grown.
Staying Ahead Of The Competition
Ever since MP2’s inception, the Woodland, Texas based company has prided themselves on the customer service and communication they offer. Their parent organization in Shell Energy was founded in 1995 and provides a lot of reinforcement for the efforts on MP2’s part. And with this move, it will be interesting to watch just how well this translates to customer satisfaction and conversions.